// Commonry
Fashion Collection Features
Commonry is an Australian fashion brand focused on elevated, inclusive wardrobe essentials designed for modern everyday dressing. The brief centred around showcasing monthly collections through cohesive, photography-led digital campaigns that balanced brand storytelling with commercial performance.
As Senior Graphic Designer, I lead end-to-end campaign creative across all digital touchpoints, creating refined and engaging content that aligns with Commonry’s evolving visual identity. Working collaboratively with marketing, photographers, stylists and external teams, I help translate campaign concepts into polished, digital-first executions.
Execution included:
// eDM campaign design and rollout
// Website homepage refreshes and campaign updates
// Paid social and digital advertising assets
// Supporting campaign collateral across digital channels
Alongside delivering 85+ campaign assets monthly across a 42K+ subscriber base, I also contributed to streamlining rollout processes and evolving the brand’s visual identity through a cohesive, digital-first approach.
