// About Me

I’m a Melbourne-based Senior Graphic Designer with 20+ years of experience across fashion, retail and lifestyle brands, specialising in high-volume, multi-channel digital campaign creative. From concept through to final rollout, I create cohesive campaigns across eDM, paid social, web and digital assets that are both creatively engaging and commercially effective.

My career has taken me across Australia, London and Hong Kong, with experience working for brands including Hanes Australasia (Bonds, Berlei & Champion), Crown Resorts, Sussan Group, Pacific Magazines and ACP. Over the past decade, I’ve worked at a senior level across both in-house and freelance environments, delivering polished, brand-led creative with a strong understanding of production and fast-paced campaign delivery.

I’m at my best when immersed in a campaign — translating strategy and briefs into creative that genuinely reflects the brand, while ensuring every touchpoint feels considered, consistent and channel-appropriate.

Currently, I’m the Senior Graphic Designer at Commonry (Brandbank Group), where I lead creative across a 42K+ subscriber base and deliver 85+ campaign assets monthly.

If you’re looking for a designer who combines creative rigour with hands-on production expertise, I’d love to connect — hellotina@funkytina.com